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While Netflix and Amazon Prime are going all out to capture the burgeoning video streaming market in India — a country of 450 million internet users — a homegrown ‘challenger’ so to speak has slowly emerged as the champion.

Hotstar, the two-year-old on-demand video platform from the house of Rupert Murdoch-owned Star TV, has crossed 100 million downloads on Google Play Store. If we count App Store downloads, it would go up to 130 million or so. 

To give that some perspective: Netflix took nine years to reach 75 million subscribers. Even after its global launch, it could add only 11 million subscribers. Amazon Prime Video, on the other hand, clocked 63 million subscribers at the end of 2016.  Read more…

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