The hottest thing in Silicon Valley is coming soon to … well, pretty much everything.
Augmented reality is shaping up to be the next big digital gold rush, and consumers should ready themselves for the onslaught. Apple’s doing it. So are Google and Snapchat. Oh, and as we saw recently, Facebook is as well.
AR has thoroughly trounced virtual reality in the battle for developers’ hearts and minds, and with the amount of money behind the technology, it’s only a matter of time before even the Luddites of the world are forced to grapple with it in some form or another.